What Is Meta Or Metaverse

You might have recently listened to that Facebook has announced that they are rebranding and changing their name to Meta. Well, their parent company.

Whilst this might be Mark Zuckerberg’s mid-life crisis, you may be asking yourself as well as the concern we are all wondering, and that’s … why?

Additionally, what does this brand-new name adjustment suggest for us digital marketers and Facebook Advertising, how will Facebook and Facebook advertising change, and what will its influence be?

Well, according to the guy himself, Facebook’s new company name Meta is a recommendation to the Greek term for “beyond”. Whilst Facebook, the social media platform name will certainly remain the same. Meta describes the company as a whole, and Zuckerberg’s new rebrand reflects and includes its variety of services.

 “I used to love studying classics, and the word meta comes from the Greek word meaning “beyond”. For me, it symbolises that there is always more to build, that there’s always a next chapter to the story,” – Mr Zuckerberg.

As we know, Zuckerberg is the developer of Facebook, nevertheless considering that the success of Facebook, his brochure of social media sites, platforms and companies has expanded. The rebranding is required to show the multiple solutions and platforms Facebook now own, including WhatsApp, Instagram and Facebook Messenger.

“Over time, I hope that we are seen as a metaverse company, and I want to anchor our work and our identity on what we’re building towards.” – Mr Zuckerberg.

So, What is a Metaverse?

We understand it seems like something from an Avengers movie, however, in other words, the Metaverse is the name for a typical online 3D virtual space in which companies want to develop a brand-new futuristic artificial intelligence version of the web.

“It will let you share immersive experiences with other people even when you can’t be together — and do things together you couldn’t do in the physical world.“- Mr Zuckerberg.

One of the instances provided of what this Metaverse can do is as task holograms from your residence to your office, and whilst this seems interesting, the full scale of what the Metaverse will be and do is uncertain as it’s not also created yet.

Nonetheless, we know it will significantly concentrate on improving and including AI systems and tools more regularly right into our everyday lives.

So, Has Anything Actually Altered?

Well, for the time being, technically no. The complete future of Meta is still unknown.

However, we know its purpose is further to connect the real world with our virtual world to produce a higher feeling of virtual visibility. Whilst this all noises intriguing. Regrettably, we will have to wait a while as it will not debut for another 10 to 15 years.

Until that time, we will undoubtedly see its complete impact and understand its effect on digital online marketers. 

If you have any concerns or want to know more, contact us at Big Fish Social Media, and we will certainly be happy to help.