Marketing Agency For Small Businesses
Small businesses often need several parts of their online marketing to work together. A professional website, search visibility, paid advertising and social media can eac...
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Digital Marketing Advice, News & Insights
Practical articles covering SEO, Google Ads, social media, websites, analytics and digital marketing for small and medium-sized businesses.
The Power Of Email Marketing
Email marketing gives businesses a direct way to communicate with people who have chosen to hear from them. Used properly, it can support customer relationships, repeat b...
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The Process Of Analyzing Competition For Local SEO
There is a lot of noise around local SEO, but competitor analysis helps put individual SEO tasks into context. It can show who ranks well, what they appear to be focusing...
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How Important Are Google Reviews
Google reviews can be an important part of how potential customers assess a local business. They provide visible feedback from previous customers and can help people comp...
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What Is Google Analytics 4 Or GA4
Google Analytics 4, usually shortened to GA4, is Google’s current analytics platform for measuring activity across websites and apps....
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What Is SEO And How Does It Work
SEO, or Search Engine Optimisation, is the process of improving a website and its wider online presence so it can be understood and discovered more effectively through re...
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What Is Meta Or Metaverse
Facebook announced in 2021 that its parent company would become Meta. Facebook remained the name of the social network, while Meta became the wider corporate identity cov...
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5 Top Tips For Building A Strong Brand Identity
Choose colours, typography and visual rules that give your business a recognisable identity and can be used consistently across your website and marketing....
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Google Starts Launching Out Mobile First Indexing
Mobile-first indexing describes Google primarily using the mobile version of website content for indexing and ranking. It reflected the continuing shift towards people se...
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Am I Being Advised Correctly For Online Listings
Online directory products can have value, but the cost needs to make sense for the audience, competition and return being generated. Businesses should understand exactly ...
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Benefits of Using Google Adwords (PPC) Advertising
Google Ads, previously widely known as Google AdWords, allows businesses to show paid search adverts to people searching for relevant products or services....
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