Nowadays, with the growth of the internet and the power of smartphones, the demand for using a printed directory has somewhat disappeared, with most of the big names now closing down their print-based products. The new Yellow Pages is Google, but the interesting thing is that the need and demand for services are just as in demand. Still, instead of them flicking through classified pages of a directory, they type or say it into Google.

Transferring your advertising spend from the nice big glossy adverts full and half page adverts is essential, and the best and quickest way to do this is by advertising with Google AdWords (PPC). The beauty of using Big Fish Social Media is that there is no contract term meaning that you can pick and choose which months you wish to advertise, which is far more beneficial for seasonal businesses that don’t need to advertise all year round. We can be as flexible as you require. Plus, there are more measurable benefits to using Google AdWords, which means you start to understand your customers a lot more.